Private Label
Everything You Need to Know About Private Labeling
Starting a business can be a stressful process, and one of the most difficult components of that process is finding a source for your products. You need to contact manufacturers, screen the ingredients or materials that are going to eventually become your product, and then you need to design and print your packaging. Private labeling – the process of purchasing products from a company that you then label and sell under your own brand.
Deciding whether to get a private label or a white private label depends on your needs. At Totally Products, we provide you with a mix of both private and white label services that are perfect for providing your business with quality products that can bring your brand to life.
What is Private Labeling?
If you want to outsource the production of your products or you’re looking for a way to profit without creating new products, private labeling is the way to go. Designing, producing, and launching a product can be a very exciting yet daunting process. But with the help of private labeling, you can successfully do all of this without getting caught up in an unnecessary amount of hustle.
The idea behind private labeling involves the interaction of two businesses. One business is responsible for selling the products; the business that receives the product then markets and sells the product under different branding. If done correctly and leveraged to its maximum extent, private labeling can help you become a wholesaler, run a dropshipping business, or even start your own eCommerce business.
The Difference Between Private and White Label
Both private and white labeling cater to branding; there’s only one fundamental difference that separates the two. While private labeling focuses on a product line being sold exclusively through one retailer, white labeling entails selling a generic product under different brandings. White labeling also involves multiple sellers compared to private labeling, where only one seller makes the products available in the market.
What are the Perks of a Private Label?
There are a vast number of benefits that come with private labels. Manufacturing companies, for instance, can easily maximize their profit without stressing over the tedious and challenging process of marketing and retailing the products. Marketing and sales-related companies can focus on increasing their profits without worrying about the manufacturing part of the process. Each company gets to focus on its strengths.
If your company does not have any finished goods inventory yet or your production process is still in progress, you can gain access to finished goods that can be sold through private labeling.
What is a Private Label Brand?
A private label brand is focused on producing products and raw materials that can be sold to third parties. These companies enjoy the perks of devoting fewer resources towards their marketing strategy.
Apart from production, these private label brands can also cater to kitting. Through their kitting services, private label brands expand the flexibility of third-party sellers regarding the kind of products they sell. All private label brands are created, managed, and run by retailers. Supply chain specialists are involved in the process and are responsible for ensuring that the products supplied by the private label brands are of good quality and can be vouched for. They ensure cooperation throughout the process and help these private and white label products for sale become notable brands in the market.
The idea behind private labeling involves the interaction of two businesses. One business is responsible for selling the products; the business that receives the product then markets and sells the product under different branding. If done correctly and leveraged to its maximum extent, private labeling can help you become a wholesaler, run a dropshipping business, or even start your own eCommerce business.
Contact Us
If you want a company that can provide you with private label or white label services, we have your back. From linking you with private label nutraceutical manufacturers to helping you craft the perfect white label products for sale, we have it all. Book your call today to start building your brand with our team of specialists!